ABOUT CANADIAN ALLIANCE
Canadian Alliance Inc. is a complete third party logistics (3pl) and freight forwarding company based in Metro Vancouver. We pride ourselves on being true logistics partners by working closely with our customers to develop unique supply chain management systems using data driven decision making.
Established in 1999, Canadian Alliance grew steadily under the stewardship of an expanding team of dedicated warehousing and transportation professionals. This team has always prided themselves on unwavering Excellence in Service and Commitment to Customers. Our goal is to ensure that every employee, supplier and customer who comes in to contact with Canadian Alliance has a positive experience.
Today, the company continues to operate on the following foundational pillars:
- Growth – Retaining existing customers at compensatory margins and adding new customers that are a good fit.
- Efficiency – Having a market competitive, cost-efficient, safe, service delivery model utilizing relevant technology.
- Quality – Striving for continuous improvement and no compromises.
- Culture – Responsible communications & conduct that reinforce our image and reputation internally & externally.
The current leadership team at Canadian Alliance is:
William McKinnon, President
William is a passionate connector with “Fortune 500 Thinking Companies”
in the pursuit of service excellence, brand growth, leveraged technology
and risk mitigation.
William believes it’s how well you listen to people that sets the framework
for good communications. Each day we hear “Horror Stories” about how
traditional distribution models have failed to mesh with the new reality of
what “Speed to Market” means. It all starts with an intelligent supply chain
discussion.
He has held senior management positions with some of Canada’s largest
transport companies both courier LTL and TL, along with food service
distribution & manufacturers, property security, and a start-up IT company.
Prior to his current position, William was the General Manager Western
Region (Canada) for the world’s second largest global freight forwarder.
William is an active mentor in Futurpreneur Canada, guiding start up
“Millennial Entrepreneurs”. In his spare time, you will find him both
coaching and actively pursuing long distance running. He has raced 20
marathons including the Boston Marathon in 2005, 2011 and 2015, along
with the pre-pandemic New York Marathon 2019.
MICHELLE MAAS
DIRECTOR OF FINANCE
Michelle started her career in the mining industry and then moved into distribution-manufacturing. She has held both Controller and CFO positions throughout her career. She has 20+ years of experience specializing in building business efficiencies and streamlining financial reporting. Michelle is known for developing strong teams and turning around operations that impact the bottom-line profitability. Michelle is a CPA (CMA) and has a Bachelor of Business Administration from Simon Fraser University.
Outside of work, Michelle enjoys travel, food, friends, and spending time at her off-grid cabin.
SID SETHI
DIRECTOR OF BUSINESS DEVELOPMENT
Sid holds a degree in Business Administration, a consultant by nature with a history of territory expansion, increased market exposure, brand development and visibility, his modus operandi has always been client-centric, strong relationships and forming strategic alliances and partnerships.
He is a seasoned bilingual sales professional with exposure in a multitude of industries in local and international markets. Having spent most of his professional life in different countries, Sid has gained a diverse skillset in prospecting, implementing, and successfully managing the complete sales processes within different management roles in the O&G sector, Project Logistics, Warehousing & Freight Forwarding and Financial sector.
On days off you can find him riding his motorcycle around Vancouver, hiking in Squamish or finding new places to fly his drone for aerial photography.
LIANA OLSON
ADMINISTRATION MANAGER
Liana Olson began her career with Canadian Alliance Terminals in 2000 when the company was in its infancy. Prior to joining the company, Liana worked for an international freight forwarder for fifteen years and played a key role in their successful ISO9001 certification initiative.
Liana’s passion is ensuring a positive client experience with the Canadian Alliance customer service team as well as developing long lasting partnerships with our customers and vendors. Specialty areas include implementation/training of new processes externally and internally and providing business to business
solutions.
Outside of work, Liana enjoys being outdoors and travelling BC with her husband in their RV. She will also never say no to trying out a new microbrew!
SEYED BEHNEJAD
DIRECTOR OF TECHNOLOGY
Seyed strongly believes in making processes innovative simple. Over the last 12 years, he has worked extensively on product and supply chain management, process improvement and system implementations. Having both technological and industrial experience, he is playing a key role as bridge between operation and I.T. to provide maximum process efficiency.
He is customer-obsessed and passionate about finding the root cause of clients’ problems. His analytical skills enable him to have a wide view of the goal and to ensure the planning and analysis components are aligned with strategic priorities.
Seyed graduated in MBA International Business from San Francisco and holds an industrial engineering degree.
He enjoys traveling the world, learning about art and attending live theater in his leisure time.
VINCENT WONG
DIRECTOR OF OPERATIONS
Vincent brings a holistic perspective to Supply Chain Management, resulting from a hands-on background in procurement, inventory management, global logistics, and warehouse operations. Certified in purchasing and lean manufacturing, he brings depth of experience from multinational corporations in the consumer electronics, beverage, and construction industries.
Vincent relishes in training colleagues in the principles of lean management, which result in streamlined processes, diminished operational costs, and improved productivity. With additional certificates in the Transportation of Dangerous Goods, Good Manufacturing Practices, and Hazard Analysis and Critical Control Points, Vincent is well positioned to understand and adapt processes to meet the requirements of customers from a variety of industries.
In his spare time, you can find Vincent playing soccer or enjoying amateur mechanics.
ALICIA XU
DIRECTOR OF TRANSPORTATION
Alicia joins Canadian Alliance from the logistics community and was recently the Operation & Customer Service Supervisor at the world’s second largest global freight forwarder. There she spear-headed many initiatives taking charge of complex international air shipments. Prior to this position, Alicia started her logistics career in ground transportation taking care of freight dispatches and pricing analysis. Alicia has experience handling varies of commodities in both vertical and horizontal markets.
Alicia completed her Diploma in Supply Chain Management and Bachelor of Business Administration at British Columbia Institute of Technology. Her education background and credentials saw her become a candidate of Canadian Institute of Traffic and Transportation (CITT) which is a not-for-profit professional development association in the supply chain and transportation logistics sector.
